Does Cache radio company have a monopoly?
Monopoly?
Depends on whom you ask.
Cache Valley Radio Group obviously dominates the valley's radio market, says Logan radio expert Friend Weller. But Weller says Kent Frandsen, Cache Valley Radio Group's owner, offers a wide variety of programming.
"Does Kent have a monopoly? I would say that he does," Weller says. "But is it a bad thing?"
Weller says Frandsen still must battle other media for advertising dollars and fight for listeners with stations from the Ogden and Salt Lake areas.
"He doesn't control every single radio signal that gets into this valley," says Weller, an engineer for Logan-based Utah Public Radio who teaches a class on radio at Utah State University.
Frandsen's son Eric rejects the suggestion that Cache Valley Radio Group has a monopoly. He says advertisers have plenty of alternatives: the Internet, newspapers, magazines, direct mail, traditional television, cable television and other radio stations.
But Kurt Smith, manager of Logan-based Edwards Furniture, isn't so sure. Smith, who buys advertisements from Cache Valley Radio Group, says rates might be lower if there were more options.
"I think it would make radio more competitive," he says.
As for KACH in Preston, owner Alan White says his station fills a niche by concentrating on the Idaho end of Cache Valley. Although he'd like to have a bigger slice of the valley's advertising pie, he says he doesn't have the staff to go after it.
"If there is any competition, it's pretty amiable and friendly," White says.
Another competitor — albeit somewhat indirectly — is Utah Public Radio, which broadcasts on two frequencies in Cache Valley. As a National Public Radio affiliate, Utah Public Radio is a not-for-profit entity, but Frandsen says UPR competes not only for listeners but also for advertisers by soliciting businesses to help underwrite programs.
"They do (advertise), they just give it a different name," he says. "They still talk to businesses to get money."
The Federal Communications Commission used to strictly limit the number of radio stations one company could own in a market area, but in 1996 Congress approved a complicated formula that allows one company to own a handful of stations in one area.
Recent comments
Friend is THE CV radio expert. Thanks for your hard work, Friend...
Kerry B | July 9, 2008 at 6:39 a.m.
